A person can say we all live by technology, and that would be 100% true. Since the word came to be in 1829, the world has been in the technology era. You reading this blog now because technology has made it possible, it is the beginner and finisher of our daily activities. It has birthed many inventions, from the smartphones we use to robots. And it didn’t just end there; it ventured into the marketing world. Leading various means in which one can promote the success of their business in the digital platform. Technological impact in marketing is not exclusive to just the advertising sector but also in production, research of consumer demand, and many more. Without technology, there is no doubt we all will return to the primitive age. Just think of your life without technology for a week, it’d be awful, right?
Looking at marketing, it has become a must-do for business out there to survive; there is a 2% chance for a brand to thrive without marketing – no one would want to bet on that after investing so much in their business. Consumers have access to timeless data through the internet; with just a click, they have a vast option of products and services. The evolution of marketing began at the initiation of technology, and the significance of the latter in the former still has enough room for improvement.
What is technology?
Technology comes from a Greek word tekne, which means “skill, technical” and logos, “knowledge.”
It is a set of knowledge, skills, and techniques man uses in transforming his environment for easier living based on his needs and desires. Majorly, all the tools (products) we use daily are as a result of the initiation of technology. Man has transformed natural resources around us into machines and products that satisfy or solves a problem. In the stone age, stones like quartz and obsidian were discovered and used to make cutting tools; this invention made hunting, farming, and cutting easier. Technology can be divided into two categories, namely:
- Physical/hardware technology: This refers to all technological advances that we can see and touch like computers, machines, tools, gadgets, vaccines, et cetera.
- Virtual/software technology: This category covers the advances we see but can’t touch, like software.
Wikipedia defines technological development as a three-step process – invention, innovation, and diffusion of technology. It covers the invention of technological processes and their commercialization. It also defines it as the release of an open-source via research and development, the continual improvement of technologies, and the diffusion of technologies throughout industry or society. In short, technological development is based on both better and more technology.
In the lame man term, it is an act of constant improvement in already achieved inventions. The ink, for instance, was invented and used to write, the pen came later, which was indeed efficient. Subsequently, the print press was introduced to mass-produce written words. From there on, the typewriter was born before the computer, and today we have different machines to produce bulk writing. Another example is the smartphone, think about landline and see how technology has snowballed in its achievement.
How does technology affect us?
Technology has a significant impact on our lives, both positive and negative. Technology is not only introducing cars and machines but virtual reality, the online world which has helped us in so many ways. Getting Information from the net is easier nowadays, unlike before, when we had to visit libraries. While all these alleviate life issues, technology also brought with its glory, hackers, identity theft, cyber warfare, cyberstalking, and a host of illegal things.
In the past, society was undoubtedly slow, with time being wasted achieving simple goals and performing task, modern technology did not only take away the time-consuming tasks but also improved our life. Technology applies to all areas, mechanical, electrical, financial, and Information wise. Regular libraries limited in their space now have the support of digital libraries, which has a colossal amount of space. Production and manufacturing are fast and easy as machines have been invented. Devices to aid office and home duties, surprisingly, some now keep us company and informed with the latest trends. Businesses can exist without physical stores, and people have the opportunity to work from home, all because of technology advances. Technology has greatly touched our lives in so many sectors; agriculture, medicine, education, art, industry, recreation, political processes, religion, and profession. It provides us maximum comfort, efficiency, and a window to keep developing- we can safely say technology has no end.
What is marketing?
Marketing is all about showing consumers the need for a product and how it supersedes its competitors. It concerns itself with moving a product or service from the business to the consumer. Marketing is efficient with an excellent marketing plan carved out by an experienced and innovative marketing strategist. This involves the creation of the product, establishing the necessary legal rights, identifying consumers, promotion/advertising, and finally selling. If you desire to position your business/brand at the forefront of its niche, then marketing should be employed into your brand’s growth. Marketing has left the shackles of flyers, posters, magazines, and Tv ads. With technology on its side, you can promote your brand on different platforms like social media, google ads, and others.
Marketing aims at;
- Capturing the interest of potential/target audience
- Directly and indirectly, persuading consumers to purchase a product
- Implementing specific yet low-risk actions for consumers
What is digital marketing?
Digital marketing entails using digital channels to promote brands, products, and businesses online. It makes it easy for brands to reach targeted clients. With the progressing behavioral change of consumers over the past decade, buyers have significantly proven the effectiveness of digital marketing. This change makes digital marketing a must for every business, regardless of your business size, niche, and marketplace. You need to understand how digital marketing is imperative to you as a business owner.
How digital marketing works
First, it plays a role in the success of the modern business; the awareness it creates causes potential clients to be forced to make a purchase. In dialogue, digital marketing comprises of strategic plots and tools such as website development, search engine marketing, social media marketing, PPC, CPM, paid adverts, SEO (search engine optimization), email marketing, videography, content and online marketing. Using these tools will give a business the visibility it requires, but to effectively exploit the power of digital marketing tools, you may need to hire a professional digital marketing agent or agency.
Why you need a digital marketing agent/agency
- Enough skill to go round: First, a digital marketing expert has experience in online marketing and adverts. They are familiar with web responses at different times of the year. They can tailor the needs of their client with ease. Business owners think an online presence is simply Instagram and Facebook, but it goes beyond that; hiring a digital marketing agency is like using a stone to kill 100 birds. Everything you need will be offered to you in a single platter.
- It is cost-effective: Hiring a digital marketing agency is easier when you are looking to save money. With hustling and bustling of your business plus everyday life, it can be challenging to keep up with the expense and success rate of your campaigns on the different digital channels. A good agency provides the best service per your budget; moreover, they have got the tools and processes ready-made for their clients.
- Endless innovation: With the help of a digital marketing agency, every upgrade and new info is related to you. Your business is never taken by surprise in the digital ecosystem. These agencies work with marketing, industrial, and financial experts. Their employees are not left out as google requires programs for some specific marketing niche, partnering with them is the best way to keep your business in trend and a bonus way to learn new things.
- Quality apparel: Any serious business owner should want their brand to stand out to its prospecting customers – the design of a website or product contributes to a customer’s decision making. A digital marketing agency happens to be a perfect solution to that, with a wide range of skilled employees, software & automation solutions set up for a client’s job, delivery is on-time and superb.
Final words on digital marketing
Most business/brand owners should consider joining the digital era.
Digital technology seems to improve every day, and it is only reasonable for every modern business to be carried along with it.
SEARCH ENGINE TECHNOLOGY
What is search engine?
Search engine is a two-process tool: a database of Information and algorithms that rank results for every inquiry. There are thousands of factors that influence the activity of search engines – SEO, SEM, and other marketing strategies. Search engine technology uses specific and yet changing algorithms to scan through volatile keywords to upchuck your website or web page on the SERP, i.e., search engine result page.
How does the search engine work?
Every day, people use Google, Bing, Yahoo, MSN, Dogpile, and more to find answers to their problems. They have an issue or pressing need and turn to google or yahoo for answers by typing in words. Some of which are keywords, search engines like google upon an individual hitting the search button, pull Information from everything related to the word typed in. Results appear leading to thousands of pages, that have been ranked by the algorithm of search engines; three-process of ranking includes;
- Search engines CRAWL all over the internet for relevant content, checking codes of URL stored in the SCHEDULER in the digital world.
- For every valuable content, search engines store and arrange this info in the PARSER before they are extracted and INDEXED.
- This technology provides results that best answer the searcher’s question/need via RANKING content from most relevant to the least.
How does the search engine affect us?
Search engine has made Information accessible to everybody irrespective of location, from answering educational problems to settling an inquisitive mind; the search engine is a house of Information. It provides answers to our questions and awareness to the public; it is the fastest way to spread any data around the world.
Subsequently, it has become a great marketing tool that a lot of business-minded individuals have taken advantage of. Though these are the enticing side of search engines, research also suggests that it has made most of us slow in brainwork, whereby we rely totally on it for answers simply because it is within our beck and call. Still, the positive sides outweigh the negative because search engine provides 99% accurate information. Some search engines include: google, bing, yahoo search, ask, AOL, WebCrawler, MyWebSearch, Info, DuckDuckGo, and many others.
SEARCH ENGINE MARKETING
What is SEM?
SEM stands for search engine marketing, though comprehensive, it is an effective way for business owners to reach more customers, increase revenues, and alleviate acquisition costs. Digital marketing leverages the power of search engines such as Google to reach potential clients for business owners at anytime and anywhere. SEM includes paid search ads, paid advertising, PPC (pay-per-click), CPC, and CPM.
Many business owners usually think they can handle their digital marketing just to end up wasting serious money on these SEM campaigns that fail to yield consumers talk-less of sales. SEM has the power to yield instant traffic, which compliments pre-existing marketing plans – to access the benefits of search engine marketing, you could hire a digital marketing agent/agency to streamline your brand’s marketing strategy.
It involves tools like paid marketing (entail buying of visits), PPC (inorganically divert traffic to your website). From research, every $1 spent on AdWords becomes $2+ returns; this insinuates that PPC and the PPC campaigns are cost-effective; thus, a garnering digital marketing tool. These tools give measurable results, which can help you account for how many visitors your webpage/website receives daily and how many transitions into a sale through paid marketing.
SEM (search engine marketing) continues to soar with the initiation of innovative features like consumer ratings, map information, likes, and product images, and due to this introduction, PPC entails more than brainstorming keywords.
SEM further comprises tools like Facebook Ads, Google Shopping, Google Ads management, and Remarketing – research has suggested that SEM tools like PPCs puts your brand in front of competitive keywords.
SEARCH ENGINE OPTIMIZATION
What is SEO?
The profound SEO (search engine optimization) is a unique process or way of getting your web page or website in the front line of organic search engine research pages (unpaid). Undoubtedly content is vital, but there are secret algorithms that keep your competitors rank. However, your online reviews, mobile responsiveness, and the website’s load speed are all contributing factors to its ranking. SEO targets result based on the most frequently searched item on a particular niche; it may include video search, image search, local search, and keywords.
The major deal is increasing the website’s traffic, which can in turn transition into sales and to achieve this, optimization of the site is required (a string of activities like writing relevant and engaging content, external and internal linking, videography, social media engagement, and on-site optimization).
Another primary tactic to deliver promotional content through various channels is digital advertising. This unique plot is heavily data-driven and can provide seconds of details on your brand’s campaigns and outcomes. With the availability of user data and targeting capabilities, digital advertising becomes an essential inorganic tool to reach customers and prospects.